Tuesday, 29 Oct 2013, 09:00AM
Since its inception in October 2004 Yelp has become a quintessential tool for finding crave worthy cheese curds and tacos worth talking about. Whether using Yelp’s desktop site at home or the free mobile app for smart phones and the iPad on the go, visitors to Yelp tap into the power of over consumer generated content to help them make an informed decision on where to eat and what to do in 22 countries. In addition to being a useful tool for consumers, Yelp enables savvy entrepreneurs the ability to reach and rouse powerful influencers to help build a community and support a mission. But how do you rally these individuals and turn them from disinterested to devoted? Yelp Senior Community Manager Corey Dane will speak about how today's best brands, Yelp included, are using the power of community to start a Social Media movement.