Kristin S. Johnson

Award-Winning Resume Writer | Coach—Job Search, Career, Social Media
Profession Direction, LLC


Kristin is a TORI award-winning, 6-times certified resume writer, job search coach, and social media consultant. Her approach is cutting-edge, creative, and kind. As owner of Profession Direction, LLC, she works with professionals and aspiring executives across the country. Her clients enjoy the reassurance of having professionally-written, SEO-optimized documents. They find clarity and direction in their job search, feel at ease with social media and in-person networking, and earn more income faster.

To provide the most current resources to her clients, Kristin attends careers industry training from Career Directors International, Career Thought Leaders, The Academies, and The National Resume Writers Association. Her credentials include: Certified Advanced Resume Writer, Certified Career Management Coach, Certified Job Search Strategist, and Certified Online Professional Networking Strategist, among others. Recently, her website, professiondirection.com, was named one of Forbes' Top 100 Career Websites for 2013. 

Personally, as a Girl Scouts troop leader, founding member of the Madison Achievers Toastmasters Club, and performing arts enthusiast through her kids’ theater, Upstart Crow Productions, Kristin is passionate about volunteerism and supporting non-profits by promoting their message on social media. In either capacity, she would love to help you “Target Your Success Today!” 


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​Kristin S. Johnson is a TORI award-winning, 6-times-certified resume writer, job search coach, and social media consultant with an approach that is cutting-edge, creative, and kind. She owns Profession Direction, LLC and works virtually with professionals and aspiring executives across the country. Her clients enjoy the reassurance of having professionally-written, SEO-optimized documents. She helps them find clarity and direction in their job search, feel at ease with social media and in-person networking, and earn more income faster.

An extrovert by nature, Kristin has always enjoyed working with people. Before becoming a coach, she counseled patients about nutrition, worked in sales, tutored young adults, and was a job developer for people with disabilities. This eclectic career path has inspired her to assist others in navigating their own career journeys.

Kristin works hard to help her clients feel more confident in their job search. She loves working with movers-and-shakers to get a promotion, get hired by their ideal company, or develop a long-term, branded career management and leadership strategy.

In 2012, Career Directors International awarded Kristin 2nd place in the Most Creative category  for the Toast of the Resume Industry awards. Along with some big names in the careers industry in 2013 — the likes of Monster.com and Job-Hunt.org — her website, ProfessionDirection.com, was named one of “The Top 100 Websites For Your Career” by Forbes.com.

Kristin has chapters in the books 101 Great Ways to Compete in Today’s Job Market, Career Planning & Adult Development Network (CPADN) Journal, and 100 Conversations for Career Success: Learn to Network, Cold-Call and Tweet Your Way to Your Dream Job. You can find her advice on CAREEREALISM.com, on LinkedIn Publisher, and on the Profession Direction blog. She is currently working on the second edition of her eBook, Target Your Resume to Win Over the Applicant Tracking System.

Staying up-to-date on best practices is a top priority for Kristin. She works hard to continue her education in the careers industry through membership in Career Directors International (CDI), National Resume Writers Association (NRWA), and the Career Thought Leaders Consortium. Kristin is also a member of the Greater Madison Chamber of Commerce, Greater Madison Area Society for Human Resource Management, and Dane Buy Local.

Kristin holds the following certifications and degree:

  • Certified Advanced Resume Writer 
  • Certified Career Management Coach 
  • Certified Job Search Strategist 
  • Certified Online Professional Networking Strategist 
  • Certified Get Clear, Get Found, Get Hired! (G3) Coach 
  • Certified Brain-Based Success Coach

As a Girl Scouts troop leader, founding member of the Madison Achievers Toastmasters Club, and performing arts enthusiast through her kids’ theater, Upstart Crow Productions, Kristin is passionate about volunteerism and supporting non-profits by promoting their message on social media.

Currently, Kristin is finishing coursework to achieve The Academies’ Brain-Based Success Coach certification and Career Thought Leaders’ Academy Certified Resume Writer. These rigorous courses provide master-level coaching and resume training and resources for professionals working toward the next step in their career. It is this dedication to discovering the most current and effective techniques for helping job seekers that Kristin can bring to your search. She would love to partner with you to “Target Your Success Today!”.

Kristin S. Johnson CARW, CCMC, COPNS, CG3C, CC, CL
www.professiondirection.com | 608.516.1637 | [email protected]