Navigate the News
with Kay-Tee Olds


Thursday, 13 Oct 2016, 05:15PM


Monona Terrace Community and Convention Center


There’s no disputing that if an organization wants to be seen and heard, they need to navigate the sometimes complicated waters of social media. What may be overlooked these days though, is the power that traditional media still holds. In this session, Kay-Tee Olds will cover the keys of a combined media strategy to stand out in a competitive marketplace, including how to be relevant on social media. Tips on how to get traditional media coverage through press releases and developing relationships with reporters will also be addressed.


Session Details



Handouts & Resources

File and resources provided by the presenter.

Presenters / Panelists

Kay-Tee Franke

President, Engaging Results Communications

Kay-Tee Franke, a graduate of Madison College, is an entrepreneur and marketing innovator. Franke began her career in non-profit, which then lead to sales and management roles for various media groups. During her tenure in traditional media, Franke successfully created non-traditional revenue programs and managed their development in multiple television… ( see more )

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Here are ways you can stay in touch with Kay-Tee Franke.