Use Google Analytics to Improve Your Website
with Yesenia Sotelo


Thursday, 13 Oct 2016, 09:30AM

Hall of Ideas J
Monona Terrace Community and Convention Center


Say goodbye to being overwhelmed by the information in Google Analytics. Learn what each data point is actually telling us about the areas of our website that need improving.


Session Details

Detailed Description

Let’s say goodbye to being overwhelmed by the information in Google Analytics. In this session, we’ll cover just the data points that are most applicable to your nonprofit’s website. We’ll discuss what each data point is actually telling us about the areas of our website that need improving. Armed with our new data know-how, we’ll walk through specific ideas that you can use to start improving your site. (And to keep all of us focused on the data that matters, you’ll receive a link to a dashboard template that you can “save as” and use directly in your nonprofit’s Google Analytics account.)

Takeaways

Understand the features in Google analytics that are most applicable to your nonprofit website Based upon your website’s key analytics, identify areas of your site where you can make simple changes Leave with ideas for easy-to-implement modifications that can get you started on improving your website’s effectiveness

Target Audience

Directors / Managers, Small Organizations, Large Organization



Presenters / Panelists