There’s no disputing that if an organization wants to be seen and heard, they need to navigate the sometimes complicated waters of social media. What may be overlooked these days though, is the power that traditional media still holds. In this session, Kay-Tee Olds will cover the keys of a combined media strategy to stand out in a competitive marketplace, including how to be relevant on social media. Tips on how to get traditional media coverage through press releases and developing relationships with reporters will also be addressed.