Young Girl with Ducks at Lake Mendota from Memorial Union Terrace
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Madison Nonprofits a World of Difference

Madison Nonprofits provide the glue— that sticky, almost intangible quality that keeps Madison vibrant, supportive, exciting, and beautiful. Take a look how…



Inclusive Fundraising

04:00 PM at (Length: 60 Minutes)


This session will explore current fundraising practices and examine their cultural competency to reach diverse populations who might enthusiastically support nonprofits. Gain insights from the Diversity in Giving study, an analysis of giving habits and priorities of African-American, Asian, and Hispanic donors and learn how the findings can guide your organization toward a more inclusive and effective fundraising approach and develop one to three actionable strategies to implement within the 12 months. The session will involve review of polls from African-Americans, Asians, and Hispanic donors. It will involve sharing from attendees and breakout group discussions. The goal will be for participants to leave with a better understanding of the factors affecting giving among diverse populations, and understand the considerations that will inform and enhance fundraising campaigns to the broader donor community. Additionally, each participant will be challenged to rethink key performance indicators around reach and retention in fundraising and to develop targeted marketing and strategic ideas to increase donor participation among diverse people groups.


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