Branding: What’s Your Nonprofit’s Story?

Branding: What’s Your Nonprofit’s Story?




Tuesday, 29 Oct 2013, 06:00PM


Your brand is the foundation for your marketing and communications plans.  It goes well beyond your logo and tagline. It is the emotional connection you hope to forge with your supporters, and great brands know how to use a core story to define their brand, align their team and draw in new fans.

Handouts & Resources

Presenters

Tom Kuplic

Tom Kuplic

Principal, ETO Consulting

Tom Kuplic is Principal for ETO Consulting. Since completing his PhD in cultural studies, Tom has been keenly interested in the way people develop and use stories to give their lives more emotional meaning and stability in tumultuous times. After leaving academia, Tom has been working with nonprofits, ad agencies and companies…