Communication & Outreach Training for Non-Profits

American Family Insurance National Headquarters
6000 American Parkway
Madison, WI 53783

Friday, 11 Oct 2013, 09:30AM

MadSkillz: Communication & Outreach Training for Non-Profits is a one-day event designed to help non-profits in the Madison area improve communication with their external audiences. In other words, non-profits will come away from the event with mad (communication) skillz!

During MadSkillz, attendees will learn about the various communication tools available, including social media platforms, and how to use those tools. A session on social media strategy will go in-depth on ways to engage constituents and build a network. The storytelling panel will feature reporters from the area discussing the best ways for non-profits to pitch story ideas. Panel members include John Stofflet (NBC15), Kate Bast (Brava Magazine), and David Dahmer (The Madison Times). During lunch, attendees will meet one-on-one with a PR specialist for a press release workshop and attendees will leave MadSkillz with a press release template they can use going forward. At the end of the event, a World Cafe will help PRSA Madison understand the communication needs of non-profits going forward. The full agenda is available, below.

MadSkillz will be held at the American Family Insurance Training Center.

The cost to register is $10 and lunch will be provided. To register, just click the Get Tickets link. If you have questions or would like more information, email Joshua Ryf at [email protected] Follow the event on the PRSA Madison Facebook page and on Twitter (#madskillz2013).

MadSkillz is a PRSA Madison event and part of PRSA's PR Serving America program. American Family Insurance is providing space, meals, and social media training. 2013 will be the first year of the event.

Handouts & Resources


Sponsored by: Public Relations Society of America (PRSA) - Madison

This event is not hosted by Madison Nonprofit Day. You MUST register separately for this event. Please view the details above.