Google Ad Grants: what to do with $120,000 from the Google For Nonprofits Program


Google Ad Grants: what to do with $120,000 from the Google For Nonprofits Program

A description of one nonprofit's journey with Google For Nonprofits, focusing on the AdWords grant valued at $120,000/year. We will share our lessons learned from applying, staying in compliance (our account was frozen twice), through to success (80% of new business finds us through a Google Ad). Half the session time will be devoted to small group and group activities.  Participants will work with one another to write a Google Ad or two for each person or organization at their table.  I will share the formatting rules that Google requires.  Finally, as a group, we will share what other Google For Nonprofit programs everyone is using, and their tips for those programs.

Engagement Level
 Engaged Content — mixing short segments of content delivery with engaging activities

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    This event will be hosted at
    Monona Terrace, 1 John Nolen Drive, Madison, WI