D.P. Knudten

D.P. Knudten / Chief Collaborator @ COLLABORATOR creative, Madison, Wisconsin

D.P. has worked on some of the biggest—”and smallest—brands in the business including Coca-Cola, The Athlete’s Foot, ClosetMaid and Georgia-Pacific. His résumé includes tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, CO; Sarasota, FL; and Madison, WI. A writer by trade, he enjoys playing in the intersection between the visual and the verbal, and using his NonFiction Branding™ approach to move people—and product—for companies throughout the United States.

D.P. cut his branding teeth in the trenches at McCann Erickson creating a variety of work for Coca Cola and their brands. You will never see him drink a Pepsi product, ever. From there, he worked on a wide array of brands from the prosaic (Georgia Pacific forest products) to the poetic (HelpHOPELive), and the no-nonsense B2B (Honeywell) to the wet & wild B2C (Wilderness Hotel & Golf Resort). His personal favorite: Southeastern Guide Dogs of Sarasota, Florida. Ask to see the TV spots. If you love dogs, you’ll love them.

Co-author (with Spencer X. Smith) of *ROTOMA—The ROI of Social Media ‘Top of Mind,*and co-creator and host of the popular *The* *ROTOMA Podcast,* D.P. is a recognized expert in the fields of marketing, branding, social media and the powerful intersection of branding & culture. He regularly presents a range of provocative and entertaining talks featuring his unique point-of-view to companies and groups throughout the U.S. 

He is currently developing a vibrant online community for passionate personal branders called NonFiction Brandversity.™ Interested in joining its FREE Facebook Group? Search ‘NonFiction Brandversity’ on Facebook and ask to join.

“Know who you are. So you can be it.” That two-sentence call to action succinctly sums up what NonFiction Brandversity™, his BRANDNature™ branding and messaging system, and D.P. the person, is all about. You can reach him at [email protected] or as @dpknudten on Twitter, Instagram, Facebook, and LinkedIn.

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COLLABORATOR creative is D.P. Knudten dba as a brand and messaging consultant for a wide variety of individuals and companies seeking everything from custom writing to full-bore NonFiction Branding™.