Jeff Keebler

Chairman, President and CEO of Madison Gas and Electric (MGE)


Jeff Keebler has been President and CEO of MGE Energy and MGE, its subsidiary, since March 1, 2017. He became Chairman of the Boards of Directors of both companies Oct. 1, 2018.

Prior to being named President and CEO, Jeff was Senior Vice President of Energy Supply and Planning at MGE.

Jeff has more than 20 years of experience at MGE. He joined the company in 1995 as a Rate Analyst. He has held various roles at MGE, initially in the Energy Trading area. He has had roles and responsibilities in a number of areas of the company including, Energy Supply, Rates, Generation Planning, Information Technology, Human Resources, Customer Service and Legislative Affairs.

When asked what he is most proud of working for MGE Jeff says,

I am proud of our involvement in the community and I'm looking forward to more engagement on a personal level in the community.

We have many employees who give their own time to serve on boards or committees or as volunteers with nonprofits. Part of what makes MGE unique is that we're local. Most of our employees also are our customers.

We have our MGE Foundation, which supports hundreds of local organizations every year.

We're far more than a utility services provider, and I'm looking forward to having a deeper role with our customers and in those efforts beyond our core function. It is what makes us more than just a utility, it is what makes us Your Community Energy Company. And that is exciting.

He holds a Bachelor of Science Degree in Finance and Economics from the University of Wisconsin – La Crosse.  He also holds an MBA from the University of Wisconsin – Whitewater.

He is a director of the University of Wisconsin Research Park, United Way of Dane County and American Transmission Company. He is a past Chairman of the Wisconsin Utility Association.

To learn more about Jeff Keebler, his vision and his life outside of work, visit

Connect Information

Madison Gas and Electric

Madison Gas and Electric's (MGE) commitment to those we serve extends far beyond reliable energy. As your community energy company, we are committed to improving the quality of life for all who live and work here. We contribute to and help to better our community. MGE is thankful for the opportunity to work with the many in our community who invest their time, energy and resources to make our area a better place to live. Working together, we can advance shared goals.