Tom Linfield, Vice President of Community Impact at Madison Community Foundation, brings you this hands-on session on storytelling with a fundraising lens. You’ll leave this session with a working draft of a one-pager that can be used to concisely and compelling tell your organization’s story to a wide variety of potential funders. Tom and the staff of Madison Community Foundation will use their experience and expertise in development and grantmaking to guide you through proven techniques for compelling storytelling.

You’ll learn…

• Highly effective ways to start a relationship with a funder
• How to tell your agency’s story concisely and compellingly
• What story (stories) should you be sharing with different types of funders 

Takeaways

• A better understanding of the various stories you can share with different funders about your organization.
• A working draft of a one-pager that you can fine-tune for your needs.
• Feedback from your peers and workshop leaders so that you have an external evaluation of your storytelling.
• A draft of the crafted story to be shaped as a conversation starter, introductory collateral, or a leave-behind document for donors and funders.