Lessons Learned in Direct Mail
Friday, October 2018
9 am
Learn how to raise more and spend less on your fundraising appeals. Direct mail is not dead! Now more than ever it’s important for your fundraising appeals to be engaging yet cost effective. Learn about the evolution of direct mail at Dane County Humane Society and how we increased donations while decreasing costs. We will share successes, pitfalls and lessons learned in creating low-cost, donor-centric appeals that raise a significant portion of the shelter’s $4 million budget.
Details
Direct mail is not dead! But now more than ever it’s important for your fundraising appeals to be engaging yet cost effective. Learn about the evolution of direct mail at Dane County Humane Society and how they increased donations while decreasing costs. They will share their successes, pitfalls and lessons learned in creating low cost, donor-centric appeals that raise a significant portion of the shelter’s $4 million budget. Hear about the changes they’ve made to mailing lists, graphic design and language and how they are measuring their success.
